Our market research division employs quantitative and qualitative techniques into the behavior, needs, attitudes, opinions, motivations or other characteristics of people to provide objective, accurate and timely information to clients about issues relevant to their activities, and to support their decision-making processes.
Market and Sector Insights
We provide sector and market insights to our clients. Our sector insights bring you the latest news, investment ideas and performance data from different investment sectors across the globe. Our market insights provide comprehensive data on economic trends and how changes to the local and global economy affect your business.
Related Case Studies
Exploratory Research on Private Health Insurance in Africa
Analysis of Existing Industrial Parks in Ghana
Brand Health Tracking Studies
Looking to see you how your brand is fairing against competitors? With our pool of resources and tools, we help identify the key drivers that make a difference on consumers’ brand choice, purchase behavior and develop marketing strategies that lead to brand development.
Related Case Studies
Cosmetics Market Study
Usage and Attitude Studies
We help you to identify and understand consumption & market patterns and trends of your product and service by exploring the needs, behaviours and opinions of customers. Usage and attitude studies focus on the frequency of product use, frequency of product purchase, attitudes towards merchandise in terms of strengths and weaknesses and features an item lacks that would be desirable.
Related Case Studies
Motorcycle Market Perception Study, Benin
Customer Satisfaction Surveys
As customers are the foundation of your business success, we help you understand how they feel about your products and services and provide you with insights on how to keep they loyal to you and you what you can do it make them feel royal as customers. Remember, the CUSTOMER is KING.
Related Case Studies
Customer Satisfaction Survey_ Banking Sector
Customer Service Survey_ ICSP
Employee Satisfaction & Engagement Surveys
A motivated workforce is essential for growth. Firmus through our employee satisfaction and engagement survey is able to help you understand the needs and expectations of your employees.
Participant Feedback Survey
With our audience engagement tools, we offer deep insights into your events by conducting participant feedback surveys and polls at your events. Our Surveys provide you with ‘in-the-moment feedback’ on your services, expectations of participants, general feel of the event and this guides your future events.
Related Case Studies
Participant Feedback Survey _ Ghana Club 100
Participant Feedback Survey _ Kenya Trade Expo
Data Collection
Firmus Research assists in collecting and collating data for institutions. Foreign companies can get the required data analysis and information without coming. Our network of experienced field officers provides your data requirements for your analysis.
Market Entry Research
Firmus Research assists in collecting and collating data for institutions. Foreign companies can get the required data analysis and information without coming. Our network of experienced field officers provides your data requirements for your analysis.
Related Case Studies
Disposable Paper Production
Exploratory Study of the E-Motorcycle Market in Ghana
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