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Firmus Research is your partner for evidence-based decision making

We are your eyes and ears on the ground, providing valuable local business intelligence, insights, and hand-holding services for your business. We help you to overcome the many hurdles within the African market with insights that promote evidence-based decisions.

Deploying a wide range of qualitative and quantitative research solutions, we strive to understand your business case to deliver tailored and actionable insights.


Our expertise is focused on eight core service lines

Market and Sector Insights

We provide sector and market insights to our clients. Our sector insights bring you the latest news, investment ideas and performance data from different investment sectors across the globe.

Customer Satisfaction Surveys

As customers are the foundation of your business success, we help you understand how they feel about your products and services and provide you with insights on how to keep them loyal.

Brand Health Tracking

Looking to see you how your brand is fairing against competitors? With our pool of resources and tools, we help identify the key drivers that make a difference on consumers’ brand choice, purchase behavior and develop marketing strategies that lead to brand development.

Data Collection

Firmus Advisory assists in collecting and collating data for institutions. Foreign companies can get the required data analysis and information without coming. Our network of experienced field officers provides your data requirements for your analysis.

Market Research

Our market research division employs quantitative and qualitative techniques into the behavior, needs, attitudes, opinions, motivations or other characteristics of people to provide objective, accurate and timely information to clients about issues relevant to their activities, and to support their decision-making processes.

Participant Feedback Survey

With our audience engagement tools, we offer deep insights into your events by conducting participant feedback surveys and polls at your events. Our Surveys provide you with ‘in-the-moment feedback’ on your services, expectations of participants, general feel of the event and this guides your future events.

Our Clients

Case Studies

Our Publications

Our publications and insights combine data analysis with extensive sector experience and deep business acumen to help you stay ahead of the curve.


Images from our fieldwork activities; data collection, focus group discussion, project site visits, etc.

Get In Touch

Ghana Office: Firmus Advisory, 17 Swaniker St, Abelemkpe – Accra. +233 242 35 24 24 +233 509 569 065
Open Hours:
Mon – Fri: 8 am – 5 pm,
Saturday: CLOSED
Sunday: CLOSED

Specialist in market and social research, supporting businesses and institutions to make evidenced based decisions across West Africa

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