Firmus Research is your partner for evidence-based decision making
We are your eyes and ears on the ground, providing valuable local business intelligence, insights, and hand-holding services for your business. We help you to overcome the many hurdles within the African market with insights that promote evidence-based decisions.
Our Services
Our expertise is focused on eight core service lines
Market & Sector Insights
We provide sector and market insights to our clients. Our sector insights bring you the latest news, investment ideas and performance data from different investment sectors across the globe.
Customer Satisfaction Surveys
As customers are the foundation of your business success, we help you understand how they feel about your products and services and provide you with insights on how to keep them loyal.
Brand Health Tracking
Looking to see you how your brand is faring against competitors? With our pool of resources and tools, we help identify the key drivers that make a difference on consumers’ brand choice, purchase behavior and develop marketing strategies that lead to brand development.
Data Collection
Firmus Advisory assists in collecting and collating data for institutions. Foreign companies can get the required data analysis and information without coming. Our network of experienced field officers provides your data requirements for your analysis.
Market Research
Our market research division employs quantitative and qualitative techniques into the behavior, needs, attitudes, opinions, motivations or other characteristics of people to provide objective, accurate and timely information to clients about issues relevant to their activities, and to support their decision-making processes.
Participant Feedback Survey
With our audience engagement tools, we offer deep insights into your events by conducting participant feedback surveys and polls at your events. Our Surveys provide you with ‘in-the-moment feedback’ on your services, expectations of participants, general feel of the event and this guides your future events.
Our Clients
Case Studies
Customer Satisfaction Survey Banking Sector
The client, a commercial bank in Ghana, wanted to assess the rate of satisfaction across its three customer segments as well as identify and evaluate the drivers of customer satisfaction of its personnel, products, technology and processes.
FMCG Case Studies
A group of investors were interested in taking advantage of the increasing growth in the disposable paper market in Ghana. To explore the feasibility of setting up a manufacturing plant to produce toilet rolls, tissue papers, and other disposable papers product, in-depth research was undertaken
Transportation Sector
A European based green tech company had interest in revolutionizing road transportation in Africa using green technologies. It’s entry point in terms of product was the electric motorcycles and in terms of location, Ghana. Though the client had robust knowledge and experience...
Publications
We provide sector and market insights to our clients.
Specialist in market and social research, supporting businesses and institutions to make evidenced based decisions across West Africa