Case Studies
Customer Satisfaction Survey Banking Sector
The client, a commercial bank in Ghana, wanted to assess the rate of satisfaction across its three customer segments as well as identify and evaluate the drivers of customer satisfaction of its personnel, products, technology and processes.
FMCG Case Studies
A group of investors were interested in taking advantage of the increasing growth in the disposable paper market in Ghana. To explore the feasibility of setting up a manufacturing plant to produce toilet rolls, tissue papers, and other disposable papers product, in-depth- research was undertaken
Transportation Sector
A European based green tech company had interest in revolutionizing road transportation in Africa using green technologies. It’s entry point in terms of product was the electric motorcycles and in terms of location, Ghana. Though the client had robust knowledge and experience in green technology...
Cosmetics Market Insights
An existing cosmetics company in Ghana commissioned Firmus to conduct market research on the cosmetics industry to provide insights that will support the company in its marketing efforts. In addition, the client wanted to test the willingness of the market to embrace new brands...
Customer Service Solutions
An independent institute, which is solely dedicated to providing specialized customer service solutions and strategies for individuals and organizations in all sectors launched the maiden Ghana Customer Service Index. Firmus Advisory was selected as a partner to measure customer service...
Health Sector
A leading Japanese integrated trading company sought to understand the private health insurance market in Ghana and in selected African countries in order to identify an appropriate partner for a health project. Firmus was contracted to conduct explorative research...
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Specialist in market and social research, supporting businesses and institutions to make evidenced based decisions across West Africa