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Tourism Sector

OVERVIEW

Appolonia City is a project of Rendeavour, Africa’s largest urban land developer with over 30,000 acres of visionary projects in the growth trajectories of large cities in Kenya, Ghana, Nigeria, Zambia and Democratic Republic of Congo. Firmus Advisory was contracted by Appolonia to provide information about the existing market by conducting in-depth research on existing industrial parks.

Our Solution

We used different methodologies and a two-step approach in order to provide in-depth insights to meet the client’s needs.

Phase One

Phase One (1) involved conducting desk research to understand the major players in the industrial market in Ghana. This included the acquisition of secondary data from various institutions such as the Ministry of Trade and Industry, Ministry of Lands and Natural Resources, Industrial Park Developers in Ghana, Accra Metropolitan Authority, the Ghana Revenue Authority and the Ghana Investment Promotion Center. We also collected available  statistics relevant to the project purposes at the district and municipal assembly levels.

†Industrial Areas Covered: North and South Industrial Areas and Tema Industrial Area

Phase Two

Phase Two (2) involved conducting In-depth Interviews (IDIs) with facility managers to probe further and validate the findings obtained at the Desk Research phase as well as analyze any identified gaps. Firmus Advisory interviewed various private developers. The team also embarked on field visits to various industrial parks.

†Industrial Areas Covered: North and South Industrial Areas, Tema Industrial Area, Tema Free Zones Enclave, Senchi Industrial Zone, Dawa Industrial Zone

Our Impact

The client gained insights on different parameters such as ownership structure of parks,  age of facilities, quality of infrastructure at the parks etc. The client used these insights to inform decisions on planning of development of the new industrial parks in Ghana

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