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Market Research – The Ajinomoto Foundation

OVERVIEW Firmus Advisory conducted market research covering the Greater Accra region on powdered foods industry in Ghana for the Ajinomoto Foundation. Since its formation, the Ajinomoto Group has built up a wealth of knowledge in the fields of food and amino acids, which it today utilizes to help solve the…
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Exploratory Study of the E-Motorcycle Market in Ghana

OVERVIEW Project Background A leading Japanese integrated trading company sought to understand the private health insurance market in Ghana and in selected African countries in order to identify an appropriate partner for a health project. Firmus was contracted to conduct explorative research on Private Health Insurance Companies in Ghana and…
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Motorcycle Market Perception Study, Benin

OVERVIEW Background A Japanese automobile company with an established brand in Benin was interested in understanding consumer perception of its brand and other competitor brands in order to deepen its presence in the Benin market. The client commissioned the research to evaluate consumer and distributor perception for selected motorcycle brands…
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Participant Feedback research – Ghana CEOs Summit

OVERVIEW The Ghana CEO summit is an annual event that brings together both global and local CEOs to network and foster knowledge sharing, partnerships and synergies that can drive increased personal and organizational growth. Using the Firmus Insights platform, the market research team engaged over 200 CEOs, sponsors, exhibitors and…
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Participant Feedback Survey – Ghana Club 100

OVERVIEW The Ghana Club 100 (GC 100) event, organized by the Ghana Investment Promotion Centre (GIPC) is an annual compilation of the top 100 companies in Ghana to give recognition to successful enterprise building. During the 16th Edition of the GIPC’s GC 100 event, Firmus Advisory in a research, engaged several…
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