Business

OVERVIEW Background The client, a commercial bank in Ghana, wanted to assess the rate of satisfaction across its three customer segments as well as identify and evaluate the drivers of customer satisfaction of its personnel, products, technology and processes. In addition, the client wanted to evaluate the net promoter score…

OVERVIEW Background An existing cosmetics company in Ghana commissioned Firmus to conduct market research on the cosmetics industry to provide insights that will support the company in its marketing efforts. In addition, the client wanted to test the willingness of the market to embrace potential new brands from the company.…

OVERVIEW Background A group of investors were interested in taking advantage of the increasing growth in the disposable paper market in Ghana. To explore the feasibility of setting up a manufacturing plant to produce toilet rolls, tissue papers, and other disposable papers product, in-depth- research was undertaken to help the…