Market Research Archives - Firmus Research

FMCG MARKET WATCH: AN OVERVIEW OF GHANA PHARMACEUTICAL MARKET [COMPETITIVE LANDSCAPE, DISTRIBUTION CHANNEL, AND EXPORT ANALYSIS]

MARKET OVERVIEW Ghana’s pharmaceutical market is one of the most promising sectors in Sub-Saharan Africa experiencing a noticeable evolution in the past three years. As of 2021, the market’s value reached $433 million1 and it is projected to witness substantial growth in subsequent years. Approximately, 70% of the market is reliant…

FMCG Market Watch: Consumer Electricals and Electronics in Ghana

FMCG Market Watch: Consumer Electricals and Electronics in Ghana The consumer electricals and electronics market stands as a dynamic and ever-evolving sector, reflecting the rapid advancements in technology and the growing demands of an increasingly connected world. The rapid pace of innovations in technology is driving demand for newer and…

03 Nov 23

FMCG Market Watch; Ghana’s Dairy Market

Dairy products are highly nutritious and a healthy protein option for most consumers in Ghana. As such, it is a common Fast-Moving Consumer Good (FMCG) on the shelves and in the stores of most consumer retail outlets which proves the investment in Ghana’s Dairy Market. Dairy products are versatile; they…

What-are-Ghanaians-Spending-On_-Research-Publication_Firmus

24 Sep 21

What Are Ghanaians Spending On? Import Trends and Insights for a New Market Entrant in 2021

Ghana has not been left out of the retail boom across Africa. Ghanaians spending and consumption have increased over the last few years attributed somewhat to the growing middle class with greater spending power. This has created several investment opportunities in Ghana for both local manufacturing and trading. To take…

Disposable_Baby_Diary_Market_Firmus_Research

26 Jul 21

Ghana’s Disposable Baby Diaper Market in Focus 2021

Ghana is among one of the top consumers of baby diapers in the West African sub-region, consuming over 500 million units of baby diapers, second to Nigeria who consumed over 2 billion units[1] of baby diapers in 2019. The baby diaper market is growing and the proliferation of different brands…

Real Estate_in_Accra_Ghana_Firmus_Research

17 Jul 21

Increase in Supply, Marginal Decline in Demand [An Occupancy Analysis of Commercial Real Estate in Accra]

Industrial, and commercial real estate In the early part of the 21st century, successive governments placed emphasis on the development of Ghana’s private sector, fueling the influx of foreign investors and multinational firms into several sectors of the economy, including insurance, financial, oil and gas, telecommunications as well as healthcare…

23 Jun 18

Market Research on Fish Farming and Aquaculture in Ghana

Fish makes up 60 percent of the average Ghanaian’s protein diet. It is the next popular animal protein after chicken and beef and expected to overtake them in a few years. Global trends currently show a growing demand for healthier substitutes to beef and chicken, and fish can be a…

24 Oct 17

Technologies and Innovations: The Rise of the Digital Ghana

From digital banking to e-commerce, technological innovations have changed the landscape of livelihood and how business is done in Africa. The growth of innovation and technology is pushing the bars high across the continent especially the three main hubs; Lagos, Nairobi and Cape Town. For a continent that was mostly…

25 Sep 17

It is still viable to Invest in Commercial Office Properties in Accra??

The Africa rising story will not be complete without the evolution and contribution of real estate on the continent. From Tunis to Cape Town, Dakar to Nairobi, the skylines are changing and demand for high-grade real estate and commercial office properties is on the rise largely due to increase in…

investment opportunities in Ghana - 35 products to trade

04 Sep 17

What are Ghanaians Spending on? – 35 Products to Trade in

Investment opportunities abound in Ghana, especially in the area of trade. Wouldn’t it be great if as a new market entrant, starting a business in Ghana, you knew exactly what product(s) to import into Ghana? Have a quick turnaround and gain market share before other businesses enter the market? The…

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