FMCG MARKET WATCH: AN OVERVIEW OF GHANA PHARMACEUTICAL MARKET [COMPETITIVE LANDSCAPE, DISTRIBUTION CHANNEL, AND EXPORT ANALYSIS]
MARKET OVERVIEW Ghana’s pharmaceutical market is one of the most promising sectors in Sub-Saharan Africa experiencing a noticeable evolution in the past three years. As of 2021, the market’s value reached $433 million1 and it is projected to witness substantial growth in subsequent years. Approximately, 70% of the market is reliant on foreign medicines and raw […]
FMCG Market Watch: Consumer Electricals and Electronics in Ghana
FMCG Market Watch: Consumer Electricals and Electronics in Ghana The consumer electricals and electronics market stands as a dynamic and ever-evolving sector, reflecting the rapid advancements in technology and the growing demands of an increasingly connected world. The rapid pace of innovations in technology is driving demand for newer and improved electrical and electronic products. […]
FMCG Market Watch; Ghana’s Dairy Market
Dairy products are highly nutritious and a healthy protein option for most consumers in Ghana. As such, it is a common Fast-Moving Consumer Good (FMCG) on the shelves and in the stores of most consumer retail outlets which proves the investment in Ghana’s Dairy Market. Dairy products are versatile; they are consumed by individuals of […]
What Are Ghanaians Spending On? Import Trends and Insights for a New Market Entrant in 2021
Ghana has not been left out of the retail boom across Africa. Ghanaians spending and consumption have increased over the last few years attributed somewhat to the growing middle class with greater spending power. This has created several investment opportunities in Ghana for both local manufacturing and trading. To take advantage of these opportunities, however, […]
Ghana’s Disposable Baby Diaper Market in Focus 2021
Ghana is among one of the top consumers of baby diapers in the West African sub-region, consuming over 500 million units of baby diapers, second to Nigeria who consumed over 2 billion units[1] of baby diapers in 2019. The baby diaper market is growing and the proliferation of different brands of baby diapers has created […]
Increase in Supply, Marginal Decline in Demand [An Occupancy Analysis of Commercial Real Estate in Accra]
Industrial, and commercial real estate In the early part of the 21st century, successive governments placed emphasis on the development of Ghana’s private sector, fueling the influx of foreign investors and multinational firms into several sectors of the economy, including insurance, financial, oil and gas, telecommunications as well as healthcare services. This led to increased […]
Market Research on Fish Farming and Aquaculture in Ghana
Fish makes up 60 percent of the average Ghanaian’s protein diet. It is the next popular animal protein after chicken and beef and expected to overtake them in a few years. Global trends currently show a growing demand for healthier substitutes to beef and chicken, and fish can be a much leaner and lower calorie […]
Technologies and Innovations: The Rise of the Digital Ghana
From digital banking to e-commerce, technological innovations have changed the landscape of livelihood and how business is done in Africa. The growth of innovation and technology is pushing the bars high across the continent especially the three main hubs; Lagos, Nairobi and Cape Town. For a continent that was mostly seen as largely undeveloped, the […]
It is still viable to Invest in Commercial Office Properties in Accra??
The Africa rising story will not be complete without the evolution and contribution of real estate on the continent. From Tunis to Cape Town, Dakar to Nairobi, the skylines are changing and demand for high-grade real estate and commercial office properties is on the rise largely due to increase in economic activities and growing middle […]
What are Ghanaians Spending on? – 35 Products to Trade in
Investment opportunities abound in Ghana, especially in the area of trade. Wouldn’t it be great if as a new market entrant, starting a business in Ghana, you knew exactly what product(s) to import into Ghana? Have a quick turnaround and gain market share before other businesses enter the market? The major issue for traders entering […]