RISING SOAP TRADE AMONG WEST AFRICAN COUNTRIES
RISING SOAP TRADE AMONG WEST AFRICAN COUNTRIES Intra-African trade (especially in manufactured products) has been touted as a major driver of economic development in Africa as it promotes the scaling of African industries. Though this concept of intra-African trade is not new to African economies, it was significantly impaired by colonialization and has since been […]
FMCG MARKET WATCH: AN OVERVIEW OF GHANA PHARMACEUTICAL MARKET [COMPETITIVE LANDSCAPE, DISTRIBUTION CHANNEL, AND EXPORT ANALYSIS]
MARKET OVERVIEW Ghana’s pharmaceutical market is one of the most promising sectors in Sub-Saharan Africa experiencing a noticeable evolution in the past three years. As of 2021, the market’s value reached $433 million1 and it is projected to witness substantial growth in subsequent years. Approximately, 70% of the market is reliant on foreign medicines and raw […]
FMCG Market Watch: Consumer Electricals and Electronics in Ghana
FMCG Market Watch: Consumer Electricals and Electronics in Ghana The consumer electricals and electronics market stands as a dynamic and ever-evolving sector, reflecting the rapid advancements in technology and the growing demands of an increasingly connected world. The rapid pace of innovations in technology is driving demand for newer and improved electrical and electronic products. […]
FMCG WATCH: A Snapshot of the Frozen Fish Market in Ghana
Import Analysis, Market Demand, Key Players, and Outlook The demand for frozen fish in Ghana has been on a steady rise for the past decade, with a 0.4% growth rate annually. Over the years, local production of fish is declining due to the depletion of Ghana’s fish stocks and logistics challenges, leading to a growing […]
FMCG Market Watch: Price over Quality in the Canned Fish Market
Fish and other seafood, a preferred source of animal protein for most consumers in Ghana, were traditionally consumed by smoking, salting, drying, and boiling. However, following colonialism and the growing exposure to cultures worldwide, other methods such as frying, fresh (sushi), and canning have become widely accepted. Canned fish is particularly generally accepted and consumed […]