The post Market Research – The Ajinomoto Foundation appeared first on Firmus Research.
]]>OVERVIEW
Firmus Advisory conducted market research covering the Greater Accra region on powdered foods industry in Ghana for the Ajinomoto Foundation. Since its formation, the Ajinomoto Group has built up a wealth of knowledge in the fields of food and amino acids, which it today utilizes to help solve the pressing issue of malnutrition in developing countries such as Ghana.
Contact
- 3111 West Allegheny Avenue Pennsylvania 19132
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1-982-782-5297
1-982-125-6378 - support@consultio.com
Brochures
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]]>The post Exploratory Study of the E-Motorcycle Market in Ghana appeared first on Firmus Research.
]]>OVERVIEW
Project Background
A leading Japanese integrated trading company sought to understand the private health insurance market in Ghana and in selected African countries in order to identify an appropriate partner for a health project. Firmus was contracted to conduct explorative research on Private Health Insurance Companies in Ghana and to provide an overview of the state of health insurance in selected African countries: Kenya, Nigeria, Uganda, South Africa, and Ethiopia.
We adopted both primary and secondary research methods to provide comprehensive and detailed insights to address our client’s needs.
The report provided information on the areas outlined below.
- Overview of health insurance in Ghana
- Profile of the top Private Health Insurance Companies in Ghana
- The market size of Private Health Insurance in Ghana
- The market share of top Private Health Insurance Companies in Ghana
- Overview of health insurance in selected sub-Saharan countries: Kenya, Nigeria, Uganda, South Africa and Ethiopia
The report provided comprehensive information on selected private health insurance companies which informed the client on the companies that are the best fit for potential partnerships.
Contact
- 3111 West Allegheny Avenue Pennsylvania 19132
-
1-982-782-5297
1-982-125-6378 - support@consultio.com
Brochures
The post Exploratory Study of the E-Motorcycle Market in Ghana appeared first on Firmus Research.
]]>The post Motorcycle Market Perception Study, Benin appeared first on Firmus Research.
]]>OVERVIEW
Background
A Japanese automobile company with an established brand in Benin was interested in understanding consumer perception of its brand and other competitor brands in order to deepen its presence in the Benin market. The client commissioned the research to evaluate consumer and distributor perception for selected motorcycle brands and also to understand the motorcycle market in Benin in the area of financing, brand selection and effective marketing channels.
Using Computer Assisted Personal Interviews (CAPI), a total sample of 629 responses were collected for analysis, covering insights on brand selection factors, distribution, marketing, maintenance and financing. Based on the data collected, the client understood the factors influencing brand selection; we compared the factors consumers use to select the client’s brand with factors used for other top brands in the market. The results also helped the client to understand the critical factors for marketing and the element of the brand that attract consumer patronage.
- Sample Size: Motorcycle users (603) and Dealers (26)
- Cities Covered: Abomey-Calavi, Cotonou, Parakou and Djougou
The result of the research is being used by the country director as a guide to develop strategies which will make the brand more visible and accessible to motorcycle users in Benin. The findings of the study currently serve as insights to the client in its business development efforts.
Contact
- 3111 West Allegheny Avenue Pennsylvania 19132
-
1-982-782-5297
1-982-125-6378 - support@consultio.com
Brochures
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]]>The post Participant Feedback research – Ghana CEOs Summit appeared first on Firmus Research.
]]>OVERVIEW
The Ghana CEO summit is an annual event that brings together both global and local CEOs to network and foster knowledge sharing, partnerships and synergies that can drive increased personal and organizational growth.
Using the Firmus Insights platform, the market research team engaged over 200 CEOs, sponsors, exhibitors and other participants to collect event feedback on behalf of the organizers to aide in future planning.
Contact
- 3111 West Allegheny Avenue Pennsylvania 19132
-
1-982-782-5297
1-982-125-6378 - support@consultio.com
Brochures
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]]>The post Participant Feedback Survey – Ghana Club 100 appeared first on Firmus Research.
]]>OVERVIEW
The Ghana Club 100 (GC 100) event, organized by the Ghana Investment Promotion Centre (GIPC) is an annual compilation of the top 100 companies in Ghana to give recognition to successful enterprise building. During the 16th Edition of the GIPC’s GC 100 event, Firmus Advisory in a research, engaged several CEOs on various topics such as the selection criteria for the awards, the level of engagement with the GIPC before and after the awards, among others. The results of the survey were presented to the organizers of the awards, to inform the planning of the next event.
Contact
- 3111 West Allegheny Avenue Pennsylvania 19132
-
1-982-782-5297
1-982-125-6378 - support@consultio.com
Brochures
The post Participant Feedback Survey – Ghana Club 100 appeared first on Firmus Research.
]]>The post Market Research – Analysis of Existing Industrial Parks in Ghana for Appolonia City appeared first on Firmus Research.
]]>OVERVIEW
Appolonia City is a project of Rendeavour, Africa’s largest urban land developer with over 30,000 acres of visionary projects in the growth trajectories of large cities in Kenya, Ghana, Nigeria, Zambia and Democratic Republic of Congo. Firmus Advisory conducted an in-depth research on existing industrial parks. The scope of the research involved engaging key players in this market in the Greater Accra, Western and Ashanti regions gathering relevant field data and insights on the industry.
Contact
- 3111 West Allegheny Avenue Pennsylvania 19132
-
1-982-782-5297
1-982-125-6378 - support@consultio.com
Brochures
The post Market Research – Analysis of Existing Industrial Parks in Ghana for Appolonia City appeared first on Firmus Research.
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